Ben Bloom, Info New site coming soon.


Overview uses satellite and aerial imagery to demonstrate how human activity and natural forces shape our planet. This perspective provides a powerful look at the planet where we live and the civilization we are creating. 

Named after the psychological phenomon called “The Overview Effect” that astronauts experience when viewing Earth from space, I wanted the brand to feel futuristic without polarizing the already 750,000 followers. With such a huge audience already loyal to the Overview brand, I had to approach this project with the pre-tense of an easy transition into a new brand identity, new brand mission and new brand platforms.

Creative Direction
Brand Strategy